Privacy Policy
Effective Date: 19/05/2025
RoamAds Ltd (“RoamAds”, “we”, “us”, or “our”) is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This policy outlines how we collect, use, and protect your personal data when you use our mobile application and related services.
1. Who We Are
RoamAds is a mobile advertising platform that connects drivers with brands by placing advertisements on vehicles and tracking their exposure.
Contact Details:
RoamAds Ltd
Email: info@roamads.co.uk
2. Data We Collect
We may collect and process the following personal data:
Full name
Email address
Phone number
Driving license information
Location data (via GPS)
3. How We Collect Your Data
We collect personal data directly from you when you:
Register through our mobile application
Fill out app forms
Enable location services while using the app
4. How We Use Your Data
We use your data for the following purposes:
To create and manage your user account
To verify your eligibility as a driver
To facilitate brand campaigns and track ad exposure via GPS
To communicate with you about campaigns and updates
To support marketing analytics and reporting for our brand partners
5. Sharing Your Data
We may share your location data with brand partners to:
Provide insights on the routes their advertisements travel
Report how long and how far their brand has been visible
We do not sell your personal data.
6. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on include:
Consent – for collecting GPS data (you may withdraw at any time in your app settings)
Contract – to fulfill our obligations under our user agreement
Legitimate interests – for reporting analytics to our brand partners in a non-intrusive way
7. International Transfers
We do not transfer your personal data outside the United Kingdom or the European Economic Area (EEA).
8. Your Data Protection Rights
Under the UK GDPR, you have the right to:
Access your personal data
Rectify inaccurate data
Request erasure of your data
Restrict or object to data processing
Withdraw your consent (for GPS tracking, etc.)
Lodge a complaint with the Information Commissioner’s Office (ICO)
9. Data Retention
We retain your data only for as long as necessary to fulfill the purposes outlined in this policy, including legal and reporting obligations.
10. Changes to This Policy
We may update this policy from time to time. Any changes will be posted within the app and on our website. We encourage you to review this policy periodically.
If you have any questions about this privacy policy, please contact us at: